“Greeting” and “Away” messages to manage customer expectations.Labels that allow you to tag users/conversations and so create your own categorization system (e.g., new customer, new order, order complete, etc.).WhatsApp broadcast which allows you to send the same message (without any content restriction) to a group of people equal to or under 256 at a time.Free unlimited volume of messages (as long as you have a contact number, you can send a message).WhatsApp business web feature allows you to manage conversations on a desktop instead of mobile.The popular features and benefits of the WhatsApp Business App include: Why and How to use WhatsApp Web for a Company?

Still, WhatsApp Business is a free-to-download app available in the Google Play store as well as in Apple's App Store which made it a number one WhatsApp solution for many companies.

The benefits to be gained from the WhatsApp Business API solution.

3 signs your business needs have outgrown the WhatsApp Business App (Or it's not the best fit).

The workings of the WhatsApp Business App on mobile & web.

Others that are thinking about entering the business messaging game are in doubt about which solution is the right fit. Still, many small and medium businesses stay faithful, for better or for worse, to managing all conversations with customers via the WhatsApp web for Business app. In 2022, WhatsApp Business API is much more accessible.

However, that was in 2018 which is long gone. While the API offered the necessary business tools to automate, sort, and quickly respond to messages, only carefully selected large enterprises were chosen to test this beta solution which also wasn't that cheap. Using the WhatsApp Business web feature to provide customer support became a real hit.Ī few months after, the messaging app rolled out its beta of WhatsApp Business API advertising it as a WhatsApp solution for large enterprises. When WhatsApp first introduced the possibility of a business account with small business owners in mind, companies jumped at the chance - not just the small ones.

Https web whatsapp business